About Us

Embrass Peerless is the UK’s leading family-owned Independent Plumbing & Heating distributor, supplying Plumbers Merchants, Builders Merchants, Bathroom Showrooms, DIY shops and online resellers throughout the UK.

Embrass Peerless warehouse

A brief history

1999

Formed CQI Limited (CQI – Control, Quality, Innovation), sourcing and supplying brassware and components to OEM’s in the UK and Europe, with relationships forged with manufacturers in Europe, Asia and the Far East.

CQI logo

2001

Became the UK and European distributor of golf shafts for Nippon Shaft (Japan) into the golf OEM sector.

Nippon Shaft logo

2009

Acquired East Midlands Brassware, a long-established distributor of plumbing supplies to local merchants and quickly developed the business to offer national coverage.

2010

Purchased Peerless Wastes, a household name established for over 70 years manufacturing high quality basin, bath & sink wastes, outlet fittings and accessories.

Joining those two well established brands to become Embrass Peerless began our wholesale and distribution journey, specifically supplying the Plumbing & Heating industries.

Embrass Peerless logo

2021

Continual investment into infrastructure, resourcing and personnel results in a further 40,000 sq/ft of storage and distribution facilities, including purpose-built offices.

Inside the Embrass Peerless warehouse

2022

Major IT investment and new software support across all Sales, Warehousing & Logistics to futureproof growth capabilities.

Inside the Embrass Peerless warehouse and forklift

All trading divisions of CQI Limited utilise the recently expanded 80,000sq/ft distribution centre in the Midlands to ensure the availability of over 7,000 product lines. CQI Limited now distribute product to over 3,000 merchants and showrooms, including Buying Groups, National Merchants and many key OEM businesses in the UK and Europe.